{"id":10692,"date":"2016-10-11T07:06:57","date_gmt":"2016-10-11T07:06:57","guid":{"rendered":"https:\/\/keblog.demoapp.xyz\/?p=10692"},"modified":"2022-11-15T11:40:37","modified_gmt":"2022-11-15T04:40:37","slug":"why-its-great-to-work-at-this-corporate-company-with-a-heart","status":"publish","type":"post","link":"https:\/\/neo-blog.kalibrr.com\/blog\/id\/why-its-great-to-work-at-this-corporate-company-with-a-heart","title":{"rendered":"Why It&#8217;s Great to Work at This Corporate Company With a Heart"},"content":{"rendered":"<p>Teodoro Ferrer was 60 when he retired. He has worked hard most of his life in one the country\u2019s biggest conglomerates, made an impact in the companies he handled, and earned enough money to live a life of leisure as a retired man. But with the hectic corporate life that he\u2019s lived, he opted to swap spending lazy days at the beach for starting a drugstore chain of his own.<\/p>\n<p>\u201cAfter retirement, I was thinking of venturing into small scale real-estate projects, to take advantage of the knowledge I had gotten after working at Ayala Corp. for 30 years, but an idea was unexpectedly presented to me about selling generic medicines,\u201d recalled Mr. Ferrer, Founder and President of <a href=\"http:\/\/www.generika.com.ph\/\" target=\"_blank\" rel=\"noopener\"><strong>Generika Drugstore<\/strong><\/a>. With no prior knowledge of the pharmaceutical industry or retail business at all, the fire and drive to give back to society by providing quality affordable medicines to Filipinos was enough for him to push the idea to reality.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-10701\" src=\"https:\/\/neo-blog.kalibrr.com\/blog\/wp-content\/uploads\/2022\/10\/Sir-JB-Sir-Ted.jpg\" alt=\"\" width=\"2048\" height=\"1356\" srcset=\"https:\/\/neo-blog.kalibrr.com\/blog\/wp-content\/uploads\/2022\/10\/Sir-JB-Sir-Ted.jpg 2048w, https:\/\/neo-blog.kalibrr.com\/blog\/wp-content\/uploads\/2022\/10\/Sir-JB-Sir-Ted-300x199.jpg 300w, https:\/\/neo-blog.kalibrr.com\/blog\/wp-content\/uploads\/2022\/10\/Sir-JB-Sir-Ted-1024x678.jpg 1024w, https:\/\/neo-blog.kalibrr.com\/blog\/wp-content\/uploads\/2022\/10\/Sir-JB-Sir-Ted-768x509.jpg 768w, https:\/\/neo-blog.kalibrr.com\/blog\/wp-content\/uploads\/2022\/10\/Sir-JB-Sir-Ted-1536x1017.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p>Together with his then business partner, French businessman Julien Bello, and the vision of helping to address the sad plight of millions of Filipinos who continued to buy expensive branded medicines they could not afford, they formed Erikagen Inc., the company that created <strong><a href=\"https:\/\/www.kalibrr.com\/c\/actimed-inc\/jobs?utm_source=b2c-blog&amp;utm_medium=in-text&amp;utm_campaign=job-board&amp;utm_content=generika-job-board-101116&amp;ref=b2c-blog_paid_job-board_generika-job-board-101116\" target=\"_blank\" rel=\"noopener\">Generika Drugstore<\/a><\/strong>.<\/p>\n<h2><\/h2>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_26 counter-hierarchy\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">TOPICS<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/neo-blog.kalibrr.com\/blog\/id\/why-its-great-to-work-at-this-corporate-company-with-a-heart\/#The_fall_before_the_flight\" title=\"The fall before the flight\">The fall before the flight<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/neo-blog.kalibrr.com\/blog\/id\/why-its-great-to-work-at-this-corporate-company-with-a-heart\/#Part_of_something_unique\" title=\"Part of something unique\">Part of something unique<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/neo-blog.kalibrr.com\/blog\/id\/why-its-great-to-work-at-this-corporate-company-with-a-heart\/#Corporate_with_a_heart\" title=\"Corporate with a heart\">Corporate with a heart<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/neo-blog.kalibrr.com\/blog\/id\/why-its-great-to-work-at-this-corporate-company-with-a-heart\/#Looking_for_attractive_employment_growth_opportunities_Have_the_heart_for_social_responsibility_Generika_is_hiring_and_they_want_you_Check_out_their_job_openings_here\" title=\"Looking for attractive employment growth opportunities? Have the heart for social responsibility? Generika is hiring and they want you! Check out their job openings here.\">Looking for attractive employment growth opportunities? Have the heart for social responsibility? Generika is hiring and they want you! Check out their job openings here.<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/neo-blog.kalibrr.com\/blog\/id\/why-its-great-to-work-at-this-corporate-company-with-a-heart\/#Sign_up_on_Kalibrr_today_and_find_the_right_job_for_you_You_can_also_subscribe_to_our_weekly_newsletter_and_get_Kalibrr_Career_Advice_straight_from_your_inbox\" title=\"Sign up on Kalibrr\u00a0today and find the right job for you. You can also\u00a0subscribe\u00a0to our weekly newsletter and get Kalibrr Career Advice straight from your inbox!\">Sign up on Kalibrr\u00a0today and find the right job for you. You can also\u00a0subscribe\u00a0to our weekly newsletter and get Kalibrr Career Advice straight from your inbox!<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_fall_before_the_flight\"><\/span><strong>The fall before the flight<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>But like all startups, they had their fair share of challenges before becoming what Generika is today. \u201cStarting the company from scratch with little background of the industry was a high-risk project, and in fact, we lost a lot of money in the first 3 years, as anticipated. Fortunately, we were prepared for this eventuality, and when we opened more stores and started selling more, that\u2019s when it became profitable and has continued to grow robustly,\u201d said Mr. Ferrer recalling the tough times during the early years.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-10699\" src=\"https:\/\/neo-blog.kalibrr.com\/blog\/wp-content\/uploads\/2022\/10\/unnamed-2.jpg\" alt=\"\" width=\"2048\" height=\"1366\" srcset=\"https:\/\/neo-blog.kalibrr.com\/blog\/wp-content\/uploads\/2022\/10\/unnamed-2.jpg 2048w, https:\/\/neo-blog.kalibrr.com\/blog\/wp-content\/uploads\/2022\/10\/unnamed-2-300x200.jpg 300w, https:\/\/neo-blog.kalibrr.com\/blog\/wp-content\/uploads\/2022\/10\/unnamed-2-1024x683.jpg 1024w, https:\/\/neo-blog.kalibrr.com\/blog\/wp-content\/uploads\/2022\/10\/unnamed-2-768x512.jpg 768w, https:\/\/neo-blog.kalibrr.com\/blog\/wp-content\/uploads\/2022\/10\/unnamed-2-1536x1025.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p>A major challenge for them was to convince the public that generic medicines were a viable and inexpensive alternative to the branded, much more expensive ones. The public perception of generic medicines thirteen years ago was very negative despite the passage of the Generics Act in 1988 and the government\u2019s efforts to promote generics. Many people thought they were fake and\/or not effective because they were so cheap.<\/p>\n<p>But even with these challenges, and many more in between, it never discouraged the heart of the founders and its staff. \u201cIt\u2019s the advocacy objective that\u2019s really driving Generika, otherwise, 13 years later, I wouldn\u2019t be coming to the office everyday, and working overtime even on weekends, if it were just for the money.\u201d Indeed, with the drive, mission, vision and core values of the people behind the company, Generika was able to put up <strong>651 stores<\/strong> (and counting) all over the Philippines. Moreover, \u00a0an auspicious development in July 2015 was that\u00a0<strong><a href=\"http:\/\/www.rappler.com\/business\/business-deals\/99560-ayala-acquires-50-percent-generika\" target=\"_blank\" rel=\"noopener\">Ayala Corporation\u2019s Healthcare Holdings acquired the 50% ownership stake<\/a><\/strong> of Julien Bello, and thus became a joint owner and business partner of Generika.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Part_of_something_unique\"><\/span><strong>Part of something unique<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Behind every company, whether it\u2019s a multinational corporation or a small business startup, is a core group of talented, dedicated individuals. And if there\u2019s one thing that <strong><a href=\"https:\/\/www.kalibrr.com\/c\/actimed-inc\/jobs?utm_source=b2c-blog&amp;utm_medium=in-text&amp;utm_campaign=job-board&amp;utm_content=generika-job-board-101116&amp;ref=b2c-blog_paid_job-board_generika-job-board-101116\" target=\"_blank\" rel=\"noopener\">Generika<\/a><\/strong> has plenty of, it\u2019s that. \u201cIntegrity is important. We also want to have managers and employees who are not just interested in employment or running a business, but also have a strong sense of social responsibility,\u201d said Mr. Ferrer.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-10695\" src=\"https:\/\/neo-blog.kalibrr.com\/blog\/wp-content\/uploads\/2022\/10\/Additional-Photo-1024x682-1.jpg\" alt=\"\" width=\"1024\" height=\"682\" srcset=\"https:\/\/neo-blog.kalibrr.com\/blog\/wp-content\/uploads\/2022\/10\/Additional-Photo-1024x682-1.jpg 1024w, https:\/\/neo-blog.kalibrr.com\/blog\/wp-content\/uploads\/2022\/10\/Additional-Photo-1024x682-1-300x200.jpg 300w, https:\/\/neo-blog.kalibrr.com\/blog\/wp-content\/uploads\/2022\/10\/Additional-Photo-1024x682-1-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><br \/>\nMost of their employees today are working with them not only for the experience, the tremendous career development it provides, but also because of the advocacy the company promotes consistently. \u201cI applied here because when Mr. Ferrer and Mr. Bello informed me about the company\u2019s setup and their advocacy, I got so enticed. They had something original, something so unique, and I wanted to be part of it,\u201d said Mary Rose Ulit, Generika\u2019s Corporate Pharmacist.<\/p>\n<p>When they hired the right people, they were able to get the right results. From the beginning up until today, all employees are encouraged to align themselves with what truly matters for the company\u2014growing bigger so to make generic medicines readily available to more communities. \u201cHere we have a very family-like culture where people work together as one. We\u2019re all geared to a great goal and that\u2019s to open more stores and serve more communities, and it\u2019s really fulfilling to see Generika grow at such a rapid pace,\u201d mentioned Liezl Clapis, the company\u2019s Training Manager.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Corporate_with_a_heart\"><\/span><strong>Corporate with a heart<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>All employees work hard to climb the corporate ladder quickly as they are eager to advance and lead.\u00a0But they need additional trainings and unwavering support from their leaders to reach their ultimate career goals and potential.\u00a0And at Generika, there is no shortage of that. \u201cOur leaders here are great motivators, and a good source of empowerment. You are given autonomy to do what\u2019s best for your department, but along with that comes great responsibility,\u201d said Liezl.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-10697\" src=\"https:\/\/neo-blog.kalibrr.com\/blog\/wp-content\/uploads\/2022\/10\/generika.png\" alt=\"\" width=\"829\" height=\"466\" srcset=\"https:\/\/neo-blog.kalibrr.com\/blog\/wp-content\/uploads\/2022\/10\/generika.png 829w, https:\/\/neo-blog.kalibrr.com\/blog\/wp-content\/uploads\/2022\/10\/generika-300x169.png 300w, https:\/\/neo-blog.kalibrr.com\/blog\/wp-content\/uploads\/2022\/10\/generika-768x432.png 768w\" sizes=\"(max-width: 829px) 100vw, 829px\" \/><br \/>\n\u201cWhen I started working with Generika, I didn\u2019t exactly know what I really wanted to achieve, but over the years, they themselves were the ones who truly molded me,\u201d mentioned Niane Nava, Recruitment Supervisor. She added that often it could be difficult to find a company who molds you both personally and professionally, but she found that here, they have both.<\/p>\n<p>With a mission and vision so clear, the passion and drive of its people and staff, and the heart for both its employees and the public, it\u2019s apparent why Generika has grown\u2013and continues to grow bigger in the pharmaceutical industry; and also probably why many of the staff have continued working with the company for years and years. \u201cWork with a company that you can identify yourself with. It will only be then that you will work your heart out. There will be conflicts and misunderstandings along the way, but it will not matter once you\u2019ve identified yourself with the company,\u201d<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Looking_for_attractive_employment_growth_opportunities_Have_the_heart_for_social_responsibility_Generika_is_hiring_and_they_want_you_Check_out_their_job_openings_here\"><\/span><em>Looking for attractive employment growth opportunities? Have the heart for social responsibility? Generika is hiring and they want you! Check out their <a href=\"https:\/\/www.kalibrr.com\/c\/actimed-inc\/jobs?utm_source=b2c-blog&amp;utm_medium=in-text&amp;utm_campaign=job-board&amp;utm_content=generika-job-board-101116&amp;ref=b2c-blog_paid_job-board_generika-job-board-101116\" target=\"_blank\" rel=\"noopener\"><strong>job openings here<\/strong><\/a><\/em><em>.<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Sign_up_on_Kalibrr_today_and_find_the_right_job_for_you_You_can_also_subscribe_to_our_weekly_newsletter_and_get_Kalibrr_Career_Advice_straight_from_your_inbox\"><\/span><a href=\"https:\/\/www.kalibrr.com\/?utm_source=b2c-blog&amp;utm_medium=in-text&amp;utm_campaign=blog-cta&amp;utm_content=starter-kit-jobsearch-092016&amp;ref=b2c-blog_free_blog-cta_starter-kit-jobsearch-092016\" target=\"_blank\" rel=\"noopener\"><strong><em>Sign up on Kalibrr\u00a0<\/em><\/strong><\/a><em>today and find the right job for you. You can also\u00a0<\/em><a href=\"https:\/\/confirmsubscription.com\/h\/i\/77238488FF110D6D\" target=\"_blank\" rel=\"noopener\"><strong><em>subscribe<\/em><\/strong><\/a><em>\u00a0to our weekly newsletter and get Kalibrr Career Advice straight from your inbox!<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Teodoro Ferrer was 60 when he retired. He has worked hard most of his life in one the country\u2019s biggest conglomerates, made an impact in the companies he handled, and earned enough money to live a life of leisure as a retired man. But with the hectic corporate life that he\u2019s lived, he opted to [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":10693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[16],"tags":[110],"_links":{"self":[{"href":"https:\/\/neo-blog.kalibrr.com\/blog\/id\/wp-json\/wp\/v2\/posts\/10692"}],"collection":[{"href":"https:\/\/neo-blog.kalibrr.com\/blog\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neo-blog.kalibrr.com\/blog\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neo-blog.kalibrr.com\/blog\/id\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/neo-blog.kalibrr.com\/blog\/id\/wp-json\/wp\/v2\/comments?post=10692"}],"version-history":[{"count":0,"href":"https:\/\/neo-blog.kalibrr.com\/blog\/id\/wp-json\/wp\/v2\/posts\/10692\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neo-blog.kalibrr.com\/blog\/id\/wp-json\/wp\/v2\/media\/10693"}],"wp:attachment":[{"href":"https:\/\/neo-blog.kalibrr.com\/blog\/id\/wp-json\/wp\/v2\/media?parent=10692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neo-blog.kalibrr.com\/blog\/id\/wp-json\/wp\/v2\/categories?post=10692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neo-blog.kalibrr.com\/blog\/id\/wp-json\/wp\/v2\/tags?post=10692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}