{"id":15588,"date":"2021-07-23T10:20:16","date_gmt":"2021-07-23T10:20:16","guid":{"rendered":"https:\/\/keblog.demoapp.xyz\/?p=15588"},"modified":"2022-10-19T03:49:21","modified_gmt":"2022-10-19T03:49:21","slug":"employer-branding-facts-every-hiring-manager-needs-to-know","status":"publish","type":"post","link":"https:\/\/neo-blog.kalibrr.com\/blog\/id\/employer-branding-facts-every-hiring-manager-needs-to-know","title":{"rendered":"Employer Branding Facts Every Hiring Manager Needs to Know"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-15592\" src=\"https:\/\/neo-blog.kalibrr.com\/blog\/wp-content\/uploads\/2021\/07\/employer-branding-facts-every-hiring-manager-needs-to-know.png\" alt=\"employer-branding-facts-every-hiring-manager-needs-to-know\" width=\"1326\" height=\"446\" srcset=\"https:\/\/neo-blog.kalibrr.com\/blog\/wp-content\/uploads\/2021\/07\/employer-branding-facts-every-hiring-manager-needs-to-know.png 1326w, https:\/\/neo-blog.kalibrr.com\/blog\/wp-content\/uploads\/2021\/07\/employer-branding-facts-every-hiring-manager-needs-to-know-300x101.png 300w, https:\/\/neo-blog.kalibrr.com\/blog\/wp-content\/uploads\/2021\/07\/employer-branding-facts-every-hiring-manager-needs-to-know-1024x344.png 1024w, https:\/\/neo-blog.kalibrr.com\/blog\/wp-content\/uploads\/2021\/07\/employer-branding-facts-every-hiring-manager-needs-to-know-768x258.png 768w\" sizes=\"(max-width: 1326px) 100vw, 1326px\" \/><\/p>\n<p>There is no doubt that every company wants to maintain its reputation in front of their clients and customers. But these days, maintaining a reputation in front of clients or customers is not enough. Along with that, the company also needs to maintain a good relationship and reputation in front of the potential candidate, to keep the company on top.<\/p>\n<p>Then, why is it important to maintain a good reputation for potential candidates?<\/p>\n<p>Here\u2019s the fact: according to Forbes, the job-seeking situation has gotten tougher since the pandemic hit, and it will take so much time to turn things around. Along with the provision of millions rupiah stimulus programs from the government, the business sector is expected to rise in 2021. While businesses bounce back, they will definitely need potential candidates as the back-bones of the business.<\/p>\n<p>The job market will become more competitive and it is necessary for companies to make a positive reputation. Without a positive reputation, hiring new candidates and retaining the employees would be more challenging. This is why recruiters need to keep up with a sustainable employer branding.<\/p>\n<p>Employer branding is a term referred to describe a company\u2019s reputation, value and even popularity from the perspective of potential candidates. Some of the benefits of the company\u2019s employer branding program, such as:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_26 counter-hierarchy\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">TOPICS<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/neo-blog.kalibrr.com\/blog\/id\/employer-branding-facts-every-hiring-manager-needs-to-know\/#1_Attracting_potential_candidates\" title=\"1.\u00a0Attracting potential candidates\">1.\u00a0Attracting potential candidates<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/neo-blog.kalibrr.com\/blog\/id\/employer-branding-facts-every-hiring-manager-needs-to-know\/#Retaining_employees\" title=\"Retaining employees\">Retaining employees<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/neo-blog.kalibrr.com\/blog\/id\/employer-branding-facts-every-hiring-manager-needs-to-know\/#2_Saving_recruitment_time\" title=\"2.\u00a0Saving recruitment time\">2.\u00a0Saving recruitment time<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/neo-blog.kalibrr.com\/blog\/id\/employer-branding-facts-every-hiring-manager-needs-to-know\/#3_Saving_the_recruitment_cost\" title=\"3.\u00a0Saving the recruitment cost\">3.\u00a0Saving the recruitment cost<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Attracting_potential_candidates\"><\/span><strong>1.\u00a0Attracting potential candidates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>According to\u00a0<a href=\"https:\/\/www.glassdoor.com\/employers\/blog\/the-brutal-truth-about-why-nobody-wants-to-work-for-your-company\/\" target=\"_blank\" rel=\"noopener\">Glassdoor<\/a>, 95 percent of the potential candidates will search for more information about the company via online. When a candidate researches a company through a simple click on an online search engine, they will be faced with several company options. Usually, the high reputation of a company reflects the qualities that are ideal for job seekers to kick-start their career.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Retaining_employees\"><\/span><strong>Retaining employees<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Not only attracting potential candidates, employer branding will also help companies reach out to their employees. A great employer branding allows you to depict a sense of what the company stands for and what makes your company the best place to work. With proper employer branding activation, companies can promote a healthy working culture, promising career paths and exposure, as well as provide full support for employees to develop their career goals.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Saving_recruitment_time\"><\/span><strong>2.\u00a0Saving recruitment time<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another benefit of the employer branding is also to make the recruitment process become more efficient. Building a company\u2019s awareness and reputation can be challenging sometimes. But with the right employer branding activities that imply the company\u2019s value and reputation, you will save so much time raising awareness of your company. \u00a0Candidates will be more familiar with the company\u2019s value and what you stand for.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Saving_the_recruitment_cost\"><\/span><strong>3.\u00a0Saving the recruitment cost<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>According to the article by\u00a0<a href=\"https:\/\/hbr.org\/2016\/03\/a-bad-reputation-costs-company-at-least-10-more-per-hire\" target=\"_blank\" rel=\"noopener\">Harvard Business Review<\/a>, it cited that a company\u2019s bad reputation would cost at least 10 percent more per hire and also impact the turn-over rate for employees. As a company fails to retain employees, a company will have to offer significant jobs to other candidates with higher salary rates. That\u2019s why keeping up a good reputation and building the company\u2019s value are more important than ever, both for external and internal parties.<\/p>\n<p>Now that you have read about the benefits of employer branding, you might ask: who will be responsible for conceptualizing employer branding in the company? Well, here\u2019s the answer:<\/p>\n<ol>\n<li><strong>The founders, business owners, the CEO, and the executives level.<\/strong>\u00a0As the head and strategic decision maker in a company, a series of the company&#8217;s vision, mission and values must be initiated by the founders and business owners. Without exception to the \u00a0employer branding.<\/li>\n<li><strong>The management.\u00a0<\/strong>They are responsible for evaluating and training all of the team members of a company. So it\u2019s really important for the management team to have a comprehensive understanding about the company values that will be reflected as part of employer branding.<\/li>\n<li><strong>The Human Resources (HR) team.<\/strong>\u00a0HR or recruiter team is highly responsible to manage the employee-management relationship and establish company policies in terms of recruiting more talents. They will also act as the \u201cfirst gate\u201d for the candidate&#8211;as they are the team that will have a close contact with candidates before officially join the company. It\u2019s crucial for the HR Team to also acknowledge the employer branding of their company.<\/li>\n<li><strong>Marketing Team.<\/strong>\u00a0The marketing team is also responsible to find the best way to communicate with external parties (clients, partners, organizations, communities) about what the company stands for, which will be resulting in how they perceive the company.<\/li>\n<\/ol>\n<figure class=\"kg-card kg-image-card\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-15590\" src=\"https:\/\/neo-blog.kalibrr.com\/blog\/wp-content\/uploads\/2021\/07\/employer-branding-facts-every-hiring-manager-needs-to-know-.jpg\" alt=\"employer-branding-facts-every-hiring-manager-needs-to-know\" width=\"2000\" height=\"1308\" srcset=\"https:\/\/neo-blog.kalibrr.com\/blog\/wp-content\/uploads\/2021\/07\/employer-branding-facts-every-hiring-manager-needs-to-know-.jpg 2000w, https:\/\/neo-blog.kalibrr.com\/blog\/wp-content\/uploads\/2021\/07\/employer-branding-facts-every-hiring-manager-needs-to-know--300x196.jpg 300w, https:\/\/neo-blog.kalibrr.com\/blog\/wp-content\/uploads\/2021\/07\/employer-branding-facts-every-hiring-manager-needs-to-know--1024x670.jpg 1024w, https:\/\/neo-blog.kalibrr.com\/blog\/wp-content\/uploads\/2021\/07\/employer-branding-facts-every-hiring-manager-needs-to-know--768x502.jpg 768w, https:\/\/neo-blog.kalibrr.com\/blog\/wp-content\/uploads\/2021\/07\/employer-branding-facts-every-hiring-manager-needs-to-know--1536x1005.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<p>It takes strategy and sufficient time for a company to kick-off the employer branding. But here with Kalibrr, we are ready to help you pursue your employer branding strategies and activations through various powerful activities that you can apply.<\/p>\n<p>If you crave for more insights on how to practice employer branding, just drop us a message, Kalibrr is here and ready to help you grow your employer branding!<a href=\"https:\/\/www.kalibrr.com\/contactus\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/mcusercontent.com\/d7bc390033302248efa8f7054\/images\/3ab4849b-9303-1fb8-224d-acb5c48aa8ad.png\" alt=\"employer-branding-facts-every-hiring-manager-needs-to-know\" width=\"849\" height=\"175\" data-align=\"center\" data-entity-type=\"file\" data-entity-uuid=\"4292521c-3195-4747-b3e7-6c40cdb7c89f\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is no doubt that every company wants to maintain its reputation in front of their clients and customers. But these days, maintaining a reputation in front of clients or customers is not enough. Along with that, the company also needs to maintain a good relationship and reputation in front of the potential candidate, to [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[16],"tags":[],"_links":{"self":[{"href":"https:\/\/neo-blog.kalibrr.com\/blog\/id\/wp-json\/wp\/v2\/posts\/15588"}],"collection":[{"href":"https:\/\/neo-blog.kalibrr.com\/blog\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neo-blog.kalibrr.com\/blog\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neo-blog.kalibrr.com\/blog\/id\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/neo-blog.kalibrr.com\/blog\/id\/wp-json\/wp\/v2\/comments?post=15588"}],"version-history":[{"count":0,"href":"https:\/\/neo-blog.kalibrr.com\/blog\/id\/wp-json\/wp\/v2\/posts\/15588\/revisions"}],"wp:attachment":[{"href":"https:\/\/neo-blog.kalibrr.com\/blog\/id\/wp-json\/wp\/v2\/media?parent=15588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neo-blog.kalibrr.com\/blog\/id\/wp-json\/wp\/v2\/categories?post=15588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neo-blog.kalibrr.com\/blog\/id\/wp-json\/wp\/v2\/tags?post=15588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}