{"id":8952,"date":"2022-06-28T12:00:18","date_gmt":"2022-06-28T12:00:18","guid":{"rendered":"https:\/\/keblog.demoapp.xyz\/?p=8952"},"modified":"2022-11-16T13:55:56","modified_gmt":"2022-11-16T06:55:56","slug":"ways-to-make-the-most-of-your-job-posts","status":"publish","type":"post","link":"https:\/\/neo-blog.kalibrr.com\/blog\/ways-to-make-the-most-of-your-job-posts","title":{"rendered":"6 Ways to Make the Most of Your Job Posts"},"content":{"rendered":"<p>Do recruiters still use job boards? The answer is yes. According to <a href=\"https:\/\/www.socialtalent.com\/blog\/recruitment\/10-ways-to-instantly-improve-your-job-ads\" target=\"_blank\" rel=\"noopener\">Social Talent<\/a>, 26% of global recruiters still use job boards as their primary channel for sourcing candidates. Nevertheless, studies have also mentioned that job boards are decreasing in importance and that finding a job is more about personal branding and leveraging your professional network. Why is this the case? \u2013 it is most likely has to deal with the ability of recruiters to write effective, attention-grabbing job ads. So, how do you make the most of your job ads? Kalibrr recommends 6 ways to do so:<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-8953\" src=\"https:\/\/neo-blog.kalibrr.com\/blog\/wp-content\/uploads\/2022\/09\/ways-to-make-the-most-of-your-job-posts_.png\" alt=\" ways-to-make-the-most-of-your-job-posts\" width=\"1001\" height=\"668\" srcset=\"https:\/\/neo-blog.kalibrr.com\/blog\/wp-content\/uploads\/2022\/09\/ways-to-make-the-most-of-your-job-posts_.png 1001w, https:\/\/neo-blog.kalibrr.com\/blog\/wp-content\/uploads\/2022\/09\/ways-to-make-the-most-of-your-job-posts_-300x200.png 300w, https:\/\/neo-blog.kalibrr.com\/blog\/wp-content\/uploads\/2022\/09\/ways-to-make-the-most-of-your-job-posts_-768x513.png 768w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_26 counter-hierarchy\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">TOPICS<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/neo-blog.kalibrr.com\/blog\/ways-to-make-the-most-of-your-job-posts\/#Ensure_your_job_title_is_understandable\" title=\"Ensure your job title is understandable\">Ensure your job title is understandable<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/neo-blog.kalibrr.com\/blog\/ways-to-make-the-most-of-your-job-posts\/#Use_a_supportive_not_demanding_tone\" title=\"Use a supportive, not demanding tone\">Use a supportive, not demanding tone<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/neo-blog.kalibrr.com\/blog\/ways-to-make-the-most-of-your-job-posts\/#Include_necessary_information\" title=\"Include necessary information\">Include necessary information<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/neo-blog.kalibrr.com\/blog\/ways-to-make-the-most-of-your-job-posts\/#You_Your_Yours\" title=\"You, Your, Yours\">You, Your, Yours<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/neo-blog.kalibrr.com\/blog\/ways-to-make-the-most-of-your-job-posts\/#Use_visuals\" title=\"Use visuals\">Use visuals<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/neo-blog.kalibrr.com\/blog\/ways-to-make-the-most-of-your-job-posts\/#Clearly_separate_required_and_desirable_skills\" title=\"Clearly separate required and desirable skills\">Clearly separate required and desirable skills<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Ensure_your_job_title_is_understandable\"><\/span>Ensure your job title is understandable<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A job title is the first thing that will catch your job seekers\u2019 attention. Avoid using avant-garde words such as \u201cBeverage Dissemination Officer\u201d when you are hiring a bartender. This will negatively impact your response rate. Make sure you keep things simple and understandable when writing your job titles so that it\u2019s easy for the job seekers to comprehend and for them not to skip your ad.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_a_supportive_not_demanding_tone\"><\/span>Use a supportive, not demanding tone<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Business and Psychology journal articles have mentioned that language and tone not only drive more applicants to apply but also ensure those who apply are highly qualified. Researchers identified two different types of job ads:<\/p>\n<ul>\n<li><strong>Demanding (company-centric)<\/strong>: job ads that focus on the required skills and experience that the candidates must possess in order to adequately succeed in the job. For example: <em>\u201cThe successful applicant will have excellent written and verbal communication skills and be a motivated, self-starter who is able to complete tasks in a timely manner.\u201d<\/em><\/li>\n<li><strong>Supportive (candidate-centric)<\/strong>: job ads that tell the candidates what they need to do in the role and how the company can help them to perform well. For instance: <em>\u201cAs a core member of the Project Management team, you will be expected to work autonomously and deliver on project phases on time and on budget. We will help you achieve your goals by continuous professional development and regular career progression sessions.\u201d<\/em><\/li>\n<\/ul>\n<p>It was found that the focus of your job ad should be on employee benefits, not solely on employer demands. Job ads focusing on employee benefits outperformed ads focusing on employer demands by a ratio of 3-to-1.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Include_necessary_information\"><\/span>Include necessary information<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is a must for your job advertisement to engage your future candidates and make them contact you about the role. Generally, in order to do this, your job advertisement must cover the following points:<\/p>\n<ol>\n<li>Overview of the position<\/li>\n<li>Differentiating factors of the position<\/li>\n<li>Required experience, skills, knowledge, and qualifications<\/li>\n<li>Call-to-action<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"You_Your_Yours\"><\/span>You, Your, Yours<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Instead of calling your candidate \u201cthe applicant\u201d, consider referring to your candidate in a second-person perspective by using \u201cyou\u201d. It puts the candidate, front and center. Instead of being about a faceless applicant, the job ad is now about you.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_visuals\"><\/span>Use visuals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Dependent on the industry you are recruiting for and who your candidate is, it may be beneficial to include interesting visuals within your advertisement. This is particularly relevant to those within the creative industry and media \u2013 to whom a job advertisement with an eye-catching layout with visuals can make all the difference. This is supported by research which stated that 51% of respondents prefer applying to a company with job postings that incorporated visual elements.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Clearly_separate_required_and_desirable_skills\"><\/span>Clearly separate required and desirable skills<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>According to<a href=\"http:\/\/www.cv-library.co.uk\/meet-the-team\/?id=28\" target=\"_blank\" rel=\"noopener\"> CV-Library<\/a>, 55% of job seekers don\u2019t feel they have the right skills to apply for a job. In other words, if a candidate doesn\u2019t believe they have the skills needed to do a job, they will skip applying for the role, even though they may be perfectly qualified for it. If you do not differentiate between required and desirable skills you risk job seekers concluding they are not sufficiently qualified for the role even if they are.<\/p>\n<p>This article is sourced from:<\/p>\n<p><a href=\"https:\/\/www.socialtalent.com\/blog\/recruitment\/10-ways-to-instantly-improve-your-job-ads\" target=\"_blank\" rel=\"noopener\">https:\/\/www.socialtalent.com\/blog\/recruitment\/10-ways-to-instantly-improve-your-job-ads<\/a><\/p>\n<p><a href=\"https:\/\/talentfoot.com\/why-job-boards-are-a-waste-of-time-in-2022\/\" target=\"_blank\" rel=\"noopener\">https:\/\/talentfoot.com\/why-job-boards-are-a-waste-of-time-in-2022\/<\/a><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"2IKgOTvD4U\"><p><a href=\"https:\/\/theundercoverrecruiter.com\/writing-effective-job-advertisement-tips\/\" target=\"_blank\" rel=\"noopener\">5 Tips for Writing an Effective Job Advertisement<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;5 Tips for Writing an Effective Job Advertisement&#8221; &#8212; Undercover Recruiter\" src=\"https:\/\/theundercoverrecruiter.com\/writing-effective-job-advertisement-tips\/embed\/#?secret=Avnke2T9RC#?secret=2IKgOTvD4U\" data-secret=\"2IKgOTvD4U\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>\u2014<\/p>\n<p><em>Kalibrr is a recruitment technology company that aims to transform how candidates find jobs and how companies hire talent. Placing the candidate experience at the center of everything it does, we continue to attract the best talent from all over, with more than 5.5 million professionals and counting. Kalibrr ultimately connects these talents to companies in search of their next generation of leaders.<\/em><\/p>\n<p><em>The only end-to-end recruitment solutions provider in Southeast Asia, Kalibrr is headquartered in Makati, Philippines, with offices in San Francisco, California, and Jakarta, Indonesia. Established in 2012, it has served over 18,000 clients and is backed by some of the world\u2019s most powerful start-up incubators and venture capitalists. These include Y Combinator, Omidyar Network, Patamar Capital, Wavemaker Partners, and Kickstart Ventures.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do recruiters still use job boards? The answer is yes. According to Social Talent, 26% of global recruiters still use job boards as their primary channel for sourcing candidates. Nevertheless, studies have also mentioned that job boards are decreasing in importance and that finding a job is more about personal branding and leveraging your professional [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":16114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[16],"tags":[],"_links":{"self":[{"href":"https:\/\/neo-blog.kalibrr.com\/blog\/wp-json\/wp\/v2\/posts\/8952"}],"collection":[{"href":"https:\/\/neo-blog.kalibrr.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neo-blog.kalibrr.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neo-blog.kalibrr.com\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/neo-blog.kalibrr.com\/blog\/wp-json\/wp\/v2\/comments?post=8952"}],"version-history":[{"count":0,"href":"https:\/\/neo-blog.kalibrr.com\/blog\/wp-json\/wp\/v2\/posts\/8952\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neo-blog.kalibrr.com\/blog\/wp-json\/wp\/v2\/media\/16114"}],"wp:attachment":[{"href":"https:\/\/neo-blog.kalibrr.com\/blog\/wp-json\/wp\/v2\/media?parent=8952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neo-blog.kalibrr.com\/blog\/wp-json\/wp\/v2\/categories?post=8952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neo-blog.kalibrr.com\/blog\/wp-json\/wp\/v2\/tags?post=8952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}