Try These Top 5 Free Online Marketing Courses To Escalate Your Career in 2023

In the digital age, it seems as though all sorts of information is made available to us online.

Whether we’re looking for recipes, work advice, and even educational materials, everything can be accessed through the click of a button. People have been making it a point to maximize their time at home through surfing online resources that help expand their field of knowledge. Though both school and work have been transitioning into an onsite set up as of recent, there’s no denying that we should keep taking on the initiative to self-study. Self-studying can serve as a great way to keep productive while learning about topics that pique your interest.

In this article, we are giving you a list of the top 5 free online marketing courses you need to take! 

Course #1: The Strategy of Content Marketing

This course is offered by UC Davis and centers around the different content marketing strategies that aid in gaining more customers and retaining their engagement. Learn how to develop, organize, and implement content marketing strategies by enrolling in this free course. Not only this, but you will also learn how to be a good copywriter, as well as how to build your professional brand. The main goal of this course is to put your ideas into practice then into action through having a keen eye for content marketing strategies. 

Openings you can apply to after taking this course:

• Content Strategist at Propelrr
• Content Marketer at Investa

Course #2: Global Marketing: Building Iconic Brands

University of Illinois at Urbana-Champaign facilitated this course that focuses on cultural frameworks that help in maximizing marketing plans that will expand globally. You will learn about the environmental analysis of newly developed markets and gain insights on how culture plays a role in the preferences of target consumers. Understand brands, cultures, and different tactics used to reach demographics around the world. 

Openings you can apply to after taking this course:

• Brand Manager at Happy Skin
• Digital Marketing Specialist at JoyRide PH
• Marketing Manager at EEI Business Solutions, Inc.

Course #3: Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

Have you ever wanted to learn about different marketing strategies that will help build your brand and grow your business? This course focuses on just that, as you will learn how to use analytics to measure the success of your company. From gaining a comprehensive understanding of marketing to the sales cycle, this course’s goal is to help you identify the best marketing strategies for you to reach your target audience. 

Openings you can apply to after taking this course:

• Digital Sales Strategy Head at ABS-CBN Corporation
• Head of Marketing at UTAK POS

Course #4: Brand Management: Aligning Business, Brand, and Behaviour

Professor Nader Tavassoli of London Business School leads this course and teaches students how to build brands based on an organizational perspective, how to implement brand-led practices with human resources tactics, and how to motivate the brand so it can reach wider audiences with quality in mind. 

Openings you can apply to after taking this course:

• Assistant Brand Manager at Mega Global Corporation
• E-Commerce Assistant Brand Manager at Happy Skin

Course #5: Introduction to Personal Branding 

The University of Virginia crafted a course that expounds upon the concept of personal branding. How can you make one, maintain one, and inhabit one? These are the primary questions the course tackles and answers through its lesson plan. Students will learn about establishing themselves through social media platforms, how to create a mission statement for their brand, and the basics of digital security and reputation management.

Openings you can apply to after this taking this course:

• Social Media Specialist at StraightArrow Corporation
• Social Media Ad Specialist at CS-PAC Global BPO, Inc.
• Social Media Manager at August 99, Inc

Whether you’ve been in your respective industry for a long time or a short time, one thing’s for certain: learning never stops. Make sure to keep on the journey of learning new things, not only for the benefit of your work ethic, but also to know what you are truly interested in. 

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