Right Way To Win Candidates’ Interest, Companies Need To Understand These Employer Branding Types

Building a strategic and impactful employer brand is certainly one of the dreams for every company. It is not surprising if companies often apply a variety of employer branding techniques that can adapt to the needs of the job market itself.

Some have turned to digital platforms or even utilize other creatives and unique ways. It also needs to be underlined that in carrying out employer branding, you may need to look at it from the perspective of a candidate or job seeker.

The main reason is for information alignment. At this time, candidates will prioritize more credible information regarding the company that they are targeting. Candidates now frequently explore company sites or social media, in order to find the values ​​and characteristics of the company they want.

It’s important then to understand more about effective ways to increase candidate interest in your company. In that way, the essence of the company’s culture and excellence can be easily understood by candidates.

Prioritizing Company Career Site

Looking from the perspective of candidates or job seekers, they will highlight online sites specifically for job information, in order to facilitate the acquisition of interesting vacancies. According to the Edelman Barometer 2021, study, 40% – 53% of people including candidates will trust the company’s employer branding through primary sources, such as official websites or media for career information from direct companies.

The existence of a company career site apparently has a pretty good impact. By taking advantage of these features, your company can show its main uniqueness. This is clearly one of the information that is sought by many candidates to thoroughly understand the kind of employee characteristics that match with the company itself.

In its own implementation, your company can start providing its own alter site related to these career vacancies. Then, always attach the information and job descriptions provided, so that candidates are more persuaded to apply.

It is also necessary to put employee testimonials and reviews to attract the attention of candidates. Testimonials can be designed as creatively as possible, one of the best known is through storytelling models. Forming it into this type of content gains the potential to attract candidates’ interest because the stories are given directly from the perspective of employees who work with the company culture.

Interested in Employer Branding Content on Social Media

Aside from modifying your company’s career site, you can also use social media employer branding’s strategy. An effective platform to maintain the company’s existence to various external parties. The Aberdeen Group survey stated that 73% of candidates, especially millennials, chose all company job vacancies through social media.

Oftentimes, content produced in social media varies greatly so that candidates are impressed by information that is not monotonous. Oftentimes, candidates are attracted by excellent copywriting techniques that serve which makes the content more attractive. They also like your company’s employer branding, if they feel they are able to build good relationships by interacting on social media.

Especially now, more companies are starting to open other alter accounts to specifically record all employee activities and highlight the characteristics of the company persona. It could encourage the candidate to get to know more about the superior value of your company.

Quite fascinating isn’t it? These effective ways can be applied in your company’s employer branding strategy. In addition to the high number of candidate applicants, your company can be easily recognized by many outsiders.

This article is sourced from:
https://www.columnfivemedia.com/employer-brand-content-ideas/

https://zety.com/blog/hr-statistics#job-search-statistics

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Kalibrr is a recruitment technology company that aims to transform how candidates find jobs and how companies hire talent. Placing the candidate experience at the center of everything it does, we continue to attract the best talent from all over, with more than 5.5 million professionals and counting. Kalibrr ultimately connects these talents to companies in search of their next generation of leaders.

The only end-to-end recruitment solutions provider in Southeast Asia, Kalibrr is headquartered in Makati, Philippines, with offices in San Francisco, California, and Jakarta, Indonesia. Established in 2012, it has served over 18,000 clients and is backed by some of the world’s most powerful start-up incubators and venture capitalists. These include Y Combinator, Omidyar Network, Patamar Capital, Wavemaker Partners, and Kickstart Ventures.

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