No Niche Needed, Just a Strong Personal Branding

No Niche Needed, Just a Strong Personal Branding

If you’re in a street lined with restaurants in a city you’ve never been to, which one will you pick? 

Will you go for the cheaper meals or a specific craving you have for that day? Will you ask for recommendations or choose the most Instagrammable place?

Either way, whichever restaurant you choose may say something about you. Maybe it’s mood, a hint into your personality, your fashion sense. Maybe it’s a complete contradiction to what people perceive you to be or what you perceive yourself to be…

Like job seeking.

For the multitalented and creative Gen Zs, distilling yourself into a resume may feel like a tightening noose. You know deep down it’s not the entire you.

But that’s the thing: it doesn’t have to be.

A resume is like a 1-minute reel cropped from a 30-minute video. It isn’t all there is, sure, but it invites the right people to lean in. The same goes for your LinkedIn profile and your online presence in general. 

What you need is a strong personal branding to tie different parts of yourself together and make a strong case for a recruiter to choose you amongst a line of candidates.

So…let’s get creative and apply three elements of branding to your job-seeking persona, shall we?

One: Positioning

If you won’t play upbeat music at a funeral, you won’t present yourself in contradiction to the kinds of people you want to work with. Like attracts like. Know your why, know your target audience, and position yourself accordingly. A good way to stand out from a talent pool is to be firm about your qualifications and your vision. Be inspired by others, but never steer away from what makes you unique.

Two: Tagline

Spare your words for what drives impact. Customize your LinkedIn profile with concise sentences that express your whys. Recruiters don’t need your whole history, simply those turning points like movie plot twists which led to your current state. Give them a good story! 

Three: Color Palette

You can customize your resume and professional profiles to express yourself through the colors you pick. See this resource for extra insight: https://www.colorpsychology.org/.  The same goes for how you appear in interviews and the vocabulary you use. 

These are only some of the insights we have…do you have more in mind? Let’s turn this into a conversation!

And if you haven’t already, create your profile at kalibrr.com today and discover jobs that truly match your potential.