Companies Need to Shift to a Talent-centric Culture – Here’s Why

When thinking of something that attracts job applicants, words such as “benefits,” “remote,” and “competitive salary” often come to mind. While these are definitely at the top of their priority lists, there is one thing that employers often forget when marketing their company to talents: the workplace culture. 

According to a study by Deloitte, 94% of executives and 88% of employees think that a way to business success is through having a distinct workplace culture. As workplace cultures continue to evolve along with modernity, certain trends and cultures shape how organizations operate. From traditional structures to innovative approaches, one culture that stands out is the talent-centric culture—one that focuses on attracting, developing, and retaining top talents. In order to do this, companies need not only market themselves during applicant search but also create a culture that will make talents stay.

From Recruitment

In a talent-centric culture, the emphasis begins with attracting top talents. Companies actively seek individuals who not only possess the necessary skills but also align with the organization’s values and goals. This involves creating an appealing employer brand, showcasing a positive workplace culture, and leveraging networks to connect with potential candidates.

To do this, you must first start by crafting a job post that is comprehensive and compelling. Clear, engaging, and informative job descriptions help set expectations and attract candidates who resonate with the company’s mission. Some ways to optimize your job posting include:

• Searching on a wider scale. If you really want to look for the best talents that are fit for your company, do not settle on posting on job boards. Try other channels such as social media, job fairs, and even referrals!

• Creating an appealing employer brand. To attract top talents does not only mean having competitive benefits. It also means building an image that stands out among competitors.

• Making your company values known. Include in your job posting the values and goals that your company has. Do not forget to promote diversity as it reflects the kind of workplace culture that you have.
• Writing a job description that stands out. Aside from writing a comprehensive description, it may also be best to reflect the kind of branding you have. For example, you can make it more fun if you want to appear like a more casual company.

When you gather enough applicants, the next thing is to make the application process worthwhile. The process plays a major role in the candidate experience as it tells a lot about a company. Approaching it in a talent-centric way means streamlining the application process, making it user-friendly, and providing timely and constructive feedback. By offering a positive and efficient application experience, you’re also showcasing the kind of company that you have. You make their time worthwhile, may it be successful or not.

To Retention

Of course, hiring top talents does not matter if you can’t make them stay. This is why it is important to also prioritize talents just as much as the company. One way to do this is to make time for talent development. According to a book written by Patricia Calagan, Morgean Hirt, and Courtney Vital, talent development refers to efforts that “foster learning and employee development to drive organizational performance, productivity, and results.”

There are companies who invest in talent development programs to provide learning opportunities and skill enhancement for their talents. This may include training sessions, mentorship programs, and creating a supportive environment that encourages employees to explore their full potential. Retention in a talent-centric culture is not merely about keeping employees, but about fostering continuous growth.

Aside from these, some other effective retention strategies you may use are:

• Promoting work-life balance. You can do this by having a remote work set-up, flexible working hours, or even just by simply enforcing a strict working schedule that will allow employees to have time for themselves.

• Recognizing your employees. The last thing a company should do is treat their employees as just a workforce and not a human being. Recognize their work, reward their achievements, and make sure to compliment their efforts from time to time.

• Prioritizing your employees’ well-being. Try offering mental health initiatives or programs that take care of their general health. Remember: healthy employees mean a healthy workplace environment!

• Highlighting the importance of teamwork. It is important for companies to know what’s going on with their employees. Foster good teamwork by prioritizing good relationships within the organization.
• Build a workplace culture that everyone wants to have. It is time to focus on creating a talent-centric culture that focuses on retaining employees and providing them with opportunities to learn and grow.

A talent-centric culture is a strategic approach that places talent at the forefront of organizational success, from attracting top talents to retaining employees. This culture is a holistic approach to building a thriving workplace. As per the International Business Machines Corporation’s (IBM) study, companies with a talent-centric approach gain 32% more revenue than those with a more traditional culture.

With this, it may be best to look at how a talent-centric culture will help your company in the future. It not only enhances recruitment and retention efforts but also contributes to overall organizational success. 

Ready to take a step towards the transformative power of a talent-centric culture? Try now by signing up for a free trial on Kalibrr today! Start your journey toward nurturing excellence and creating a workplace that attracts, develops, and retains top talents with us.

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Kalibrr is a recruitment technology company that aims to transform how candidates find jobs and how companies hire talent. Placing the candidate experience at the center of everything it does, we continue to attract the best talent from all over, with more than 7 million professionals and counting. Kalibrr ultimately connects these talents to companies in search of their next generation of leaders.

The only end-to-end recruitment solutions provider in Southeast Asia, Kalibrr is headquartered in Makati, Philippines, with offices in San Francisco, California, and Jakarta, Indonesia. Established in 2012, it has served over 18,000 clients and is backed by some of the world’s most powerful start-up incubators and venture capitalists. These include Y Combinator, Omidyar Network, Patamar Capital, Wavemaker Partners, and Kickstart Ventures.

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