How to Build a Strong Employer Value Proposition

The job market continues to be competitive, and it has been harder and harder for companies to attract and retain top talent. That’s where your Employer Value Proposition (EVP) comes into play. According to Qualtrics, EVP is a set of values, rewards, recognition, support, and company culture that a company provides to its employees. These benefits distinguish your company as an employer of choice. 

Before you can strengthen your EVP, you need to understand where you currently stand. This involves both internal and external evaluations:

• Internal evaluation. Take a deep dive into your company’s core values, culture, and benefits. What sets your organization apart? Are your employees aligned with your mission and values?
• External evaluation. How do current and potential employees perceive your company? Conduct surveys, gather feedback, and utilize other assessment tools to gauge external views.

Once you’ve assessed your current EVP, it’s time to strengthen it with these strategies:

• Clear mission, vision, and values. Communicate your company’s purpose and direction clearly to employees. 
• Competitive compensation and benefits package. Offer competitive salaries and comprehensive benefits to attract top talent and retain existing employees.
• Opportunities for growth and development. Invest in employee growth through training, mentorship programs, and career advancement opportunities.
• Positive work environment and culture. Build a supportive and inclusive workplace culture where employees feel valued and empowered to succeed.
• Work-life balance initiatives. Prioritize work-life balance by offering flexible schedules, remote work options, and wellness programs.
• Employee recognition and rewards programs. Recognize and reward employees for their contributions to reinforce a culture of appreciation and motivation.

Ready to take your EVP to the next level? Start by assessing your current EVP and implementing these strategies today.

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Kalibrr is a recruitment technology company that aims to transform how candidates find jobs and how companies hire talent. Placing the candidate experience at the center of everything it does, we continue to attract the best talent from all over, with more than 7 million professionals and counting. Kalibrr ultimately connects these talents to companies in search of their next generation of leaders.

The only end-to-end recruitment solutions provider in Southeast Asia, Kalibrr is headquartered in Makati, Philippines, with offices in San Francisco, California, and Jakarta, Indonesia. Established in 2012, it has served over 18,000 clients and is backed by some of the world’s most powerful start-up incubators and venture capitalists. These include Y Combinator, Omidyar Network, Patamar Capital, Wavemaker Partners, and Kickstart Ventures.

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