Want to Develop Your Employer Branding Strategy? Check These Top Tips!

The creation of a company’s reputation oftentimes begins with an attractive employer branding strategy. Did you know, an attractively packaged employer branding performance can easily attract candidates to pay attention to your company.

In this highly competitive era, it is very important for companies to develop their employer branding strategies. The MRI Network report states, 69% of job seekers and employees claim that they will consider a job offer, if the company manages to give them a good reputation and perception.

Many companies have implemented several of their best strategies in order to improve its reputation. However, note that the implementation of these strategies cannot be instantaneous, yet it must be done consistently. With that, company’s good persona and good impressions can be well noticed by the candidates.

Utilizing Social Media Platforms

Nowadays, information can easily be accessed and found through social media platforms. More than that, with social media companies can display their employee performances, up to bridging the communication between companies and job seekers.

The development of an employer branding strategy through social media can be started by formulating an attractive content planning and copywriting to attract candidates’ interest. Each company will have its own characteristics when implementing the employer branding on social media. Therefore, make sure that  your company’s content reflects its own cultural values ​​and uniqueness.

Most importantly, try to utilize all the social media features. For example, applying short interactive videos that show the daily and productive activities of employees. It is also important to interact actively with the audience through the comments section on every content.

Pay Attention to the Type and Job Description

Attractive job descriptions can be the main value to determine the interest of candidates to apply to your company. The human resource team can design this description specifically and able to reflect the company’s values ​​or culture.

For example, attach a position category that is easily recognizable for candidates, such as ‘Marketing Manager’ or ‘Copywriter’. Then, focus on a description that contains the main responsibilities, and key skills relevant to the position required. This helps the candidate to get a visualization of the kind of task that they will do later when they have succeeded becoming an employee.

Don’t forget to include your company’s unique persona. For example, you can provide a special column that displays advantages that only exist in your company, such as implementing flexible working hours or remote working opportunities.

All these key aspects are important to put in, so that candidates find a good impression towards the information that your company provides.  Especially, when attaching a detailed description and highlighting the company culture can help reduce the high percentage of employee turnover. Because, the company will also look for candidates who match the culture, vision, and mission.

Involving Employees in Employer Branding Strategy

Finally, the last important tips come from the internal role of the company itself, which involves employees in branding practice. Employee involvement is something that can be used in efforts to develop employer branding. And why is that? It’s because testimonials from them seem to be more real in the perspectives of candidates or job seekers.

Employee experience and information is valuable to both candidates and employers. Keep in mind that employees are able to represent how the company’s culture has a positive influence on them.

Those are the three key points of tips for developing an employer branding strategy that your company can maximize. Make sure to always maintain a positive image, exist on social media, design job descriptions that interest candidates, and invite internal employees to provide memorable testimonials related to the work culture in your company. Let’s start upgrading your employer branding strategy by clicking below!

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Kalibrr is a recruitment technology company that aims to transform how candidates find jobs and how companies hire talent. Placing the candidate experience at the center of everything it does, we continue to attract the best talent from all over, with more than 5.5 million professionals and counting. Kalibrr ultimately connects these talents to companies in search of their next generation of leaders.

The only end-to-end recruitment solutions provider in Southeast Asia, Kalibrr is headquartered in Makati, Philippines, with offices in San Francisco, California, and Jakarta, Indonesia. Established in 2012, it has served over 18,000 clients and is backed by some of the world’s most powerful start-up incubators and venture capitalists. These include Y Combinator, Omidyar Network, Patamar Capital, Wavemaker Partners, and Kickstart Ventures.

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